Services

To understand what the customer’s problem is we collect qualitative insights via:

• Customer interviews
• Usability tests
• Competitive analysis
• Online surveys

We then analyse and work on the results together using:

• Affinity diagrams
• Customer journey maps

Design the first screens and interactions to test out key insights and ideas from stage 1

• Sketch first screens on paper
• Flow diagrams in Figma for interactions
• Test the main flow with customers

Based on the learnings from step 2, create the first screens and interactions using three different fidelities:

1. Low fidelity prototype:
• Wireframe, static screens design in black and white(Figma or Adobe XD)


2. Medium fidelity prototype:
• Clickable screens in black and white using Figma or Adobe XD


3. High fidelity prototype:
• Complete visual design and interactions using proto.io

Usability tests are conducted for each prototype iteration to learn from customers' feedback.